StartUp Strategy Formation

Create Content and Manage Websites

Situation : Morpho Technologies, a High-End Parallel Reconfigurable DSP Company, was using their original site which needed a more professional look and a complete redo.

Problem: The technology had become more mature and the tools were more complete than the messaging on the original website. It was not clear as to which markets were the real focus of the company. In short, it needed a complete redo.

Solution: We started with the homepage definition (team effort) and then drove down a complete website map, creating each page "from scratch", along with all the Marketing Collateral "from scratch" for the new segment positioning in accordance with the new business plan. We provided the content to a web design house to upload and provide maintenance.

Benefit: Morpho has a professional website which clearly states their new focus. It contains enough detail to build credence to their story.

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Situation : CalReps, a Real Estate - Mortgage - Property Management Company, was looking to have a website.

Problem: They were a start-up and needed a website designed "from scratch".

Solution: We started with the homepage definition (team effort) and then drove down a complete website map, creating each page "from scratch", along with a vector based logo design for the new company. We provided the HTML and JAVA programming, uploaded the site and provide ongoing maintenance.

Benefit: CalReps has a professional website to attract customers. It contains enough detail to build credence to their story. It is slowly growing and changing and improving each month.

"We are happy with our website and love your service" Justin J. Welch - Loan Officer for CalReps